AT&T asked for a way to show what a connected network does for medicine. Exhibitry built a HoloStory pod: a bare operating table, a HoloLens, and a story that arrives when the visitor air-taps START.
A holographic patient appears on the table with a surgeon beside him. Visitors are thrust into the middle of an emergency heart surgery, toggling skeletal, respiratory and epidermal layers and turning a voluminous 3-D heart in their hands.
As the surgery closes, screens rise above the patient showing family in the waiting room and on the street, each checking a phone. One reads Surgery successful. The scenario ends with the network that held every step together.
Real objects, digital layers, one production: the dais, the table and the model city were fabricated to the exact positions the holograms needed.
Exhibitor Magazine called it the AR activation that truly dazzled attendees.
Visitors air-tap START on the HoloLens to begin. The empty operating table and low dais were fabricated to the exact positions the holograms need.
The 3-D heart can be rotated and dissected, with skeletal, respiratory and epidermal layers toggled in mid-air.
Family members appear on screens above the patient, checking phones from the waiting room to the street. One reads Surgery successful.